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Allagiulia was founded in 2010 from Giulia’s desire to give new life to a historic shoe — the friulana — transforming it into an accessory that speaks to the present. With Venetian roots and a Roman soul, the brand embodies a spontaneous yet refined elegance, merging the finest Italian craftsmanship with contemporary creativity and sensibility. Friù® are an italian tradition you can wear in your everyday life.
Allagiulia’s Friù® shoes are the emblem of this evolution: refined fabrics, unexpected color combinations, and bespoke details — above all, the iconic fringe. In this way, a traditional shoe becomes a modern style accessory, perfect for those who appreciate timeless elegance and wish to express their individuality on any occasion.
The heart of Rome welcomes the first Allagiulia boutique. Set within the elegant Palazzo Torlonia on Via Borgognona, the space features soft colors that echo the travertine marble and terracotta floors of this historic noble palace. Allagiulia offers a unique experience and establishes itself as an international destination for lovers of Friù®.
OPENING HOURS
Tuesday–Saturday: 11 AM – 7 PM
Sunday: 11 AM – 7 PM
Phone +39 06 90273395
Email: info@allagiulia.it
