Giulia Campeol, known as allagiulia, founder and designer of the brand, wanted to share the must-see moments of her day in her beloved city, where she has lived for twenty years, Rome.
“The Rome Guide, a Roman Love at Every Step” traces Giulia’s most cherished and special places and addresses, from monuments to boutiques, cafés, and restaurants.
The guide, together with the care kit—a small brush useful for tidying up the Friù® after long Roman walks—are contained in a 100% cotton fillet bag, decorated with the unmistakable and iconic fringe, perfect as an extra daily bag.









